Jimmy Choo Sketch Competition
Quarantine has become a challenge for Fashion Brands when trying to keep high quality content and engagement with clients while the shops are close.
But this has been a great opportunity to come up with creative ideas which makes consumers be much more involved with the brands. One of the most beautiful project born during the Covid-19 crisis has been the CHOO SKETCH Competition from Jimmy Choo.
This competition was created by Jimmy Choo’s creative Director, Sandra Choi. The project is based on giving the opportunity to the users to draw shoes sketches and send them to the brand. The 5 best sketches will be chosen for a capsule collection. This capsule collection will be designed by the fans and the money from its sales will go to charity.
It's unbelievable that from drawing at home you can be the next designer of a pair of the iconics Jimmy Choo. This has been amazingly received by artists and fans on social media who have share all the sketches on Instagram, creating the hashtag #ChooSketch where we can follow the competition and see all the drawings that the candidates are presenting.
We wanted to share this competition as we found 100% creative DNA, it's very original, it encourages people to be artistic and share the best of their drawings. Stay creative at home and don't be scared of taking the opportunity of participating in these competitions.
Everyone can be creative, so maybe quarantine can change your life, who knows!
Follow Jimmy Choo on Instagram: @jimmychoo