London Fashion Week will be Online and YSL renounce to all FW2020
The Covid crisis has massively affected the world as we know it. Fashion industry has seen all its reality damaged, and the course of all its processes, cancelled.
It’s the worst crisis that Fashion world has suffered since the war. But, at least, technology is now more available than ever, and this will bring new options and opportunities, to reinvent the fashion reality.
Fashion Weeks have been the most influential shows in recent years. These events taking part several times of the year, are gathering the most important figures of the Fashion scenario, and making from this event, a real phenomenon each time its taking place on any of the four fashion capitals: New York, London, Milan and Paris.
With the pandemic hitting the world in the middle of the year, the next fashion events have been cancelled. This is putting organizations and leaders in a very difficult position, where they have to take important decisions.
This week we have known that the next London Fashion Week is not totally canceled, but it will be online. The event will no longer be as we are used to, but still we will have the time to enjoy it. Finding new ways to still keep the Fashion industry as alive and unstoppable as always, has been crucial for brands.
The British Fashion Council has provided some information about how this online Fashion Week will be. This new platform is genderless and is giving the opportunity to designers to present their collection as an Online Fashion Week format. It will take place the same days as it was originally planned (from June 12-14) and it will be for total free access from anyone who wants.
This digital event will take place on: londonfashionweek.co.uk and will be offering an amazing wide variety of content like digital showrooms, interviews, podcasts and content from brands and designers.
This new format appears like a perfect opportunity to keep the same cycle for the fashion market, which has very complex and accelerated times.
While waiting to see if New York, Paris and Milan would take London’s format as the new Fashion Week version, another announcement has come from one of the most important Fashion Houses: Yves Saint Laurent has renounced to be part of any of the Fashion Week during the rest of the 2020 year.
This is an unprecedented decision that has been taken as an opposition to the fashion rhythms and timing who are pushing creative directors and brands to have new designs even before they can be consumed.
Fashion industry is one of the most polluting industries in the world, and maybe this Covid crisis is giving us the chance to think about processes and how our ways of doing things are killing the planet.
This statement gives importance to the basics of Fashion: creativity, and stays out of the schedules that keeps putting more and more pressure on creators and brands.
We still don't know how the new reality will work for the Fashion World, we don't know about the timing for new collections, the mechanism of events hosted by the Fashion Houses, or even how the new shopping experience will be online.
But what it's already a fact, is that Covid situation has made a forever change, and we can't wait to discover how things work out from now on, and hopefully, how they will make Fashion a better place to stay.