Creativity dose with... Benu Blanc
Benu Blanc is the first French high-end brand of beauty bed linen. Founded by two sisters, the brand has been created from the desire to marry two worlds that are not usually associated: textile and cosmetics.
Their ambition is to transform textile into cosmetic care and to bring new, easy and reusable rituals
into cosmetics universe.
3 words to define your universe :
elegant, natural, soothing
An inspiring brand?
Yves Rocher for having been a pioneer company in the use of natural ingredients in cosmetics, with the same values since the beginning!
What is your greatest pride?
Our Babys (= our children and Benu Blanc)
Your next big challenge in 2020?
To develop Benu Blanc abroad (Europe and Asia), by bringing French expertise in silk and technological innovation developed around natural micro-encapsulation.
How do you recharge your batteries ?
Fanny: aperitif with friends and family promenade surrounded by nature, ideally in the mountains where the air is pure.
Valérie: My family gives me strength and a nearly inexhaustible energy. Every moment spent with them gives me the feeling of touching the heart of happiness.
Your favorite Art?
For 2 epicureans like us: the culinary art!
Your artistic crush in 2019?
Juliette Pierce with her novel Everlasting. A fascinating dystopia about love and free choice.
Who do you dream of collaborating with?
It's a secret that we cannot reveal, we are working to make our dreams come true…
Favorite restaurant?
The small restaurant of Isère located in Veurey-Voroize, good local family cuisine where everything is homemade, and where we have worked a lot on our business.
And for the big evenings, the Golden Horn in Corenc: a refined cuisine that highlights natural products and makes exceptional dishes.
A museum / exhibition to recommend?
The Museum of Romanity in Nîmes: a real fun and educational approach that has nothing to envy to major international museums.
Next trip ?
Japan or Korea, where we can be Made in France ambassadors for excellent handicraft and technological innovation with Benu Blanc.
Readings to advise?
Silk by Alessandro Barrico: the clash between the world of the Lyon silk industry of 1860 with Japan.
A story of love and war ...
Your favorite quote ?
"If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
If you want to build a ship, don’t drum up the men and women to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”
By Antoine de St Exupéry (apocryphal quote).
This quote commits us to go beyond the material. Giving birth to the desire for the endless immensity of the sea is to accept that we are little on the scale of the universe, that we must approach knowledge with humility.
Any advice for someone who wants to live from their passion?
Know yourself well to be able to recognize when i’s time to persevere and to give up.
Favorite IG account?
@benu_blanc obviously!
What are your sources of inspiration?
Nature: nature offers a thousand ways to take care of your body and mind. It inspires us for all the technological part of Benu Blanc, as well as for the uses of our customers. We want to offer beauty rituals that are easy, natural and effective. And we are convinced that nature offers treasures and secrets to provide beauty and well-being.
We also find a lot of inspiration from people around us: we are always attentive to the needs expressed by our loved ones, but also by society. The major societal debates on corporate responsibility and the need to protect natural resources has a strong impact in all of our activities.
Biggest dream ?
To inspire women and men to develop a more balanced economic world, closer to nature and more respectful of people.
Follow Benu Blanc on Instagram : @benu_blanc