Sonia Rykiel Comeback
Less than a year after its liquidation, the Saint-Germain-des-Prés House is making a comeback on Instagram.
"DELIGHTED. GLAD. THRILLED to see you stripes lovers again ❤️”.
After the announce of its acquisition by Eric and Michael Dayan, the brand Sonia Rykiel is coming back on social media with the #Followthestripes campaign.
We can’t wait to see the new chapter of Sonia Rykiel story.
Follow Sonia Rykiel on Instagram @soniarykiel